Lytics CDP is Contentstack's interface for connecting Lytics to your CMS, Launch, and Personalize products. Create projects, install JStag, configure connections, and manage access, all from within Contentstack.

Lytics is Contentstack's real-time intelligence engine behind behavior-driven personalization in your digital experience. It captures visitor interactions as they happen and transforms them into actionable insights, enabling smarter content decisions, dynamic audience segmentation, and highly targeted experiences.